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From the Desk of Marty Lott
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Marty Lott
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Dear Reader,
For SanMar, our customers are our sales team.
We don’t sell directly to consumers—we leave that to you. So, one of the most important things we can do to make ourselves successful, is to give you the very best tools to ensure your success.
This month, we are introducing two resources aimed at boosting your sales in the highest grossing segment of wholesale apparel: the school, team and young adult market.
Showcasing a newly expanded collection of fashion-forward apparel for young adults, the District Threads 2006 Catalog takes a fun, lifestyle approach that is sure to have lots of appeal to the younger set.
Our second catalog, School & Team 2006/2007, provides a single, comprehensive resource with more than 200 apparel and accessory options (including 33 new styles).
Speaking of resources…I hope you enjoy this edition of Fabric.
It’s full of great time-saving marketing ideas and ways for you to increase your profitability in the school, team and young adult segment.
In this issue, we discuss the surge of uniforms in public schools and how you can get in on the action. Also, check out our Business Builder for tips on how to market your business on the fly!
All the best,
Marty Lott
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