Business Builder

Custom Apparel: Think Itâs All Been Done? Think Again.

Without question, SanMar and its competitors offer an astounding array of apparel and accessory options for you and your customers.  SanMar alone has more than 600 in its latest catalog.

But even with so many choices, sometimes it’s a good idea to look beyond what’s offered in the catalog.  After all, just because it’s not on the menu doesn’t mean the chef can’t make it!

Why, with so many choices, would you want to create something completely new for your customer?  Custom apparel garments and accessories allow a customer to stand out in ways traditional wholesale products simply can’t.

You can do almost anything to custom products: Unique colors and patterns and distinctive piping…logos on collars, zipper pulls, buttons and more.  Custom apparel and accessories give your customer a way to rise above the competition, to give their employees and clients garments that are completely unique.

Here’s a short list of possible customers that may benefit from a custom apparel program:

• Grocery Stores
• Restaurants
• Racing Teams
• Delivery Services
• Auto Parts Stores
• Retail Outlets (Uniforms)
• Banks
• Specialty Stores
• Schools
• Cafes/Bakeries
• Tradeshow Presenters

SanMar’s custom apparel team makes the process of creating customer products easy from start to finish—from helping you with design to managing production.  We’ve built close relationships with factories around the world that we leverage to bring you the products you want by your deadline. And those relationships allow us to offer you aggressive prices, too.

Although there are wonderful advantages to custom apparel, it’s not for everyone.  Generally, custom apparel orders are fairly large, and because the pieces are being made from scratch, there needs to be a longer lead-time when garments are ordered.