Dear Reader,

As the new sole supplier of Red House apparel, SanMar has firmly entered a tremendously exciting and growing sales segment—the luxury marketplace.

According to the Luxury Marketing Council, retail sales in this category have grown between 20% and 32% in the last decade. In the U.S. alone, luxury is a $400 billion consumer market. And at an estimated 15% growth a year, the luxury market is likely to hit $1 trillion by 2010. These trends also carry over into our industry.

With Red House, Nike Golf, the Tiger Woods Collection and PING, you have the highest quality apparel and accessories available to tap into this burgeoning market. Elite end users like executive staff, resorts and premium awards clientele will immediately see the luxurious fabrications and craftsmanship that make these brands the pinnacle of quality. The beauty of this apparel is not only in its appearance; it’s also in your bottom line. There’s more margin dollars when selling at this level.

And remember, we’re here with marketing support like catalogs, sample programs and presentation materials to help make your business a success.

I hope you enjoy this premium edition of Fabric and find it useful as you build your business. As always, please contact me at martylott@sanmar.com with any suggestions about how we can help you be even more successful.

All the best,

Marty Lott
President