The school and team market is the largest segment for imprintable apparel and accessories. And when you think about it, this makes sense. Schools and teams are the lifeblood of nearly every community, large and small, across the country. In addition, this market is recession-resistant because parents will always support their kids and communities will continue to rally around their teams.

This month, SanMar premiers our new School & Team 2007/2008 catalog. Created for students, athletes, fans, clubs, teams and organizations, this proven sales tool is celebrating its fifth year. In addition to tried-and-true favorites, the catalog debuts 26 new products from Sport-Tek® and District Threads™ that are sure to have mass and targeted appeal.

There’s no denying the school and team market is important. Another essential, yet perhaps less understood segment, is the young adult market. The feature article, Why Your Business Needs Gen Y, gives insight into this elusive group and presents ideas on how to appeal to them.

This edition of Fabric also takes a closer look at the Catalog Wizard. This innovative marketing tool allows you create a custom catalog to finely target your marketing efforts and win more school, team and young adult sales.

If you have comments or ideas for future Fabric newsletters, drop our editor a note at martinhamilton@sanmar.com.

All the best,

Marty Lott
President