Dear Reader,

As we begin the new year, I hope you’ll take a moment to celebrate your 2007 business successes and set your goals for 2008. It’s our own 2008 goal to help you build your business, and we’re starting out the year with ideas to boost your branded product sales.

This month we’re releasing the new 2008 Premium Collection catalog. In it, you’ll find over 130 products (including 42 new styles) from five exclusive brands—Tiger Woods Collection, Red House, PING Collection, Nike Golf and OGIO. I think you’ll agree this is our finest premium offering ever, and your customers are going to love new items like our Red House 100% organic polos.

In this edition of Fabric, we give you helpful tips on selling branded items. For those customers that are good candidates for premium products, these tips will help you more effectively target the market and make the most out of your sales calls.

And what would SanMar (and your business) be without Marketing Tools? In the Marketing Tool Spotlight, we introduce two new tools that will help grow your Red House sales.

I wish you the best in 2008, and I look forward to partnering with you to build your business.

Sincerely,

Marty Lott
President

P.S. Keep your suggestions and ideas coming in for future issues of Fabric! Email our editor at martinhamilton@sanmar.com. We’d love to hear from you!