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Front Page | From the Desk of Marty Lott | Inside the Box | Do's & Don'ts of Gift Giving
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Fabric: The Essence of Business and Apparel
Holiday Edition 2007

Marty LottDear Reader,

As we end the year, it’s appropriate to pause and thank customers for their valuable business, trust and support. While the holidays can be a hectic time, we shouldn’t lose sight of their true meaning—gratitude, giving and charity.

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Selecting the perfect gift is the first step in making a lasting impression with your client. Equally important? The presentation. Instead of placing your gift in a generic box or bag, make a statement.

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dos

When the holidays roll around, your thoughts go beyond spreadsheets, meetings and packagepaperwork. You’re most likely confronted with choosing an appropriate gift for your customers and your staff. Selecting the right token of appreciation can be daunting! However, if you follow these guidelines, you’ll give memorable gifts that are a tasteful reflection of your sentiments—and your company’s good name.

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