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Front Page | From the Desk of Marty Lott | What is IL50? | Business-Building Tips | Marketing Tools Spotlight
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Fabric: School and Team Edition Spring 2008

Dear Reader,
Every day people across the
nation attend to the important
work of the country. From the
construction crew to the food
preparation team—and every job
in between—America runs on a
strong work ethic.
What we wear to work affects how
we feel about our jobs and it helps
us perform them safely.

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Fabric Focus: What is IL50?

greenIL50 certifies that a garment can withstand at least 50 industrial laundry cycles, which are much harder on clothes than a home washing machine. Specifically, look for garments that are 65/35 poly/cotton—the durable fabric of workwear across America.

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5 Business-Building Tips to Capture IL50 Sales

Dan TusharGo to the source. Don’t assume you know what will work best for your customer—especially if you’re selling to another division of the company or organization. Are IL50 clothes best for their job? What features do they want? What don’t they need? Ask questions and really listen to the answers in order to best serve your customer.

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Marketing Tools Spotlight: CornerStone Showroom Display

VideoGet a sample, signage and a display all in one! With our CornerStone Display, your customers can see for themselves the superior construction and sharp looks of the Industrial Work Shirt. The display comes complete with the Industrial Work Shirt, CornerStone patch, branded wooden hanger and a cardboard support for only $5.73.

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Top 10 School and Team Styles