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Fabric Newsletter

Front Page | From the Desk of Marty Lott | The Follow-Up: Dos and Don'ts | Marketing Tools Spotlight
Fabric: The Essence of Business and Apparel

Dear Reader,
With the economy starting to show signs of life, the time is now to gear up for the crucial 4th quarter selling period. And we’re here to help.

Our 2010 Apparel, Bags & Caps catalog features 900 styles—including over 100 new choices.

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The Follow-Up: Dos and Don'ts

You worked hard to win the sale. And you want to serve your customer again in the future and have them refer you to their contacts.

The secret? Following up.

Diligent follow-ups before, during and after the sales transaction helps position your business as a resource—not just another company trying to sell things. Strategically timed phone calls, emails and presentations help build goodwill with your customers and vastly improve your odds of future sales.

Here are a few things to keep in mind when you’re following up.

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2Marketing Tools Spotlight:

Fall & Winter 2009 Trend Report

The Fall & Winter 2009 Trend Report shows you the exciting colors and styles that will be heating up the industry in the next few months. Armed with this insider knowledge, you can talk to your clients about upcoming trends. More importantly, you can present products that embody the trend.

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