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Fabric: The Essence of Business and Apparel
Volume Two | January 2006




Ten Must See Ladies Fashions for 2006





The Fabric Customer Contest

Win a $25.00 SanMar Gift Certificate

Our next issue will be all about golf, and we want to hear your most creative industry-related golf stories!

Send us a picture of you or one of your customers wearing a SanMar golf shirt and tell us the story behind it: who’s pictured, what’s the event, why did you choose that particular shirt?

The top three ideas will win $25.00 SanMar gift certificates and be showcased in Fabric’s Golf Edition!

Please email your ideas and pics to fabric@sanmar.com.

From the Desk of Marty Lott

Happy New Years from SanMar!

What better way to begin the New Year than by talking about the future of the industry? The wholesale apparel market is in constant evolution, and one of the exciting outcomes of that evolution has been the prevalence of a wonderful range of ladies apparel.

Not only has women’s clothing seen tremendous growth in our industry in the last few years, it continues to expand both in market share and in variety of styles. Ladies wholesale apparel isn’t just limited to a couple of products anymore—there are a spectacular number of options, from tailored tees to restaurant wear to fashionable blouses.

Business Builder

Impress Customers and Drive Sales with Branded Websites

When a customer is curious about you and your business, what is the first thing he or she will do? Ten years ago, he might have picked up the phone and called around to his business contacts to see if they knew anything about you. But today, the first step your customer will take is a whole lot easier and less time intensive. It’s more than likely your customer will look for you and your brands on the Internet.

Retail Trend Watch

Renay The Hottest Womenswear Trends in the Retail Sector

The industry is becoming increasingly closer to retail,” was the quote of the year for 2005 in the wholesale apparel world. It’s been said by suppliers, distributors and the media so often it’s become a kind of imprinted apparel mantra. And cheers to that! It signifies the wholesale apparel industry’s increasing focus on style and variation, which ultimately makes wholesale garments and accessories much more attractive to consumers.