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Fabric Newsletter
Front Page | From the Desk of Marty Lott | Childrens Apparel | Fall Fashion Trends | Business Builder
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From the Desk of Marty Lott What Successful Companies Have Taught Me
Dear Reader, Successful customers are constantly asking themselves what new techniques they can employ to grow their business: How can we find more customers…how can we better retain the customers we already have? These are important questions, and smart businesses will never stop asking them. But even as we look to what we can do better in the future, it’s vital that we never lose sight of the basics. SanMar, to put it simply, was built on a foundation of superior service and top-notch apparel and accessories. Our foundation has been created to benefit your business. Your success is our success. This month, we are building on our foundation—and hopefully your success—by introducing a bevy of new products (more than 100) along with nearly 500 proven apparel and accessory items brought back from previous years. This remarkable range of products—from traditional polo shirts to the latest high-performance and trend-savvy new styles—are all featured in SanMar’s 2007 Apparel & Accessories catalog, which should be arriving on your doorstep in late August. We’re bringing our catalog to you earlier than ever so you can get the full benefit of our new products for the vital Fall and Holiday selling season! Over and over, I’ve been told by my most successful customers that catalogs are at the heart of their marketing efforts, and that customized catalogs are a key to their thriving business. So, even in this exciting digital age, where new technology is constantly being developed to make our lives easier and more productive in every way, there’s still an important place for traditional tools. We hope you enjoy SanMar’s 2007 Apparel & Accessories Catalog. SanMar believes that our customers are our true sales force, and the new products you’ll see inside the new catalog are a direct result of customer feedback. If you have any comments or suggestions about the new catalog, please don’t hesitate to contact me at martylott@sanmar.com.
All the best,
Marty Lott |
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