5 Business-Building Tips to Capture IL50 Sales
- Go to the source. Don’t assume you know what will work best for your customer—especially if you’re selling to another division of the company or organization. Are IL50 clothes best for their job? What features do they want? What don’t they need? Ask questions and really listen to the answers in order to best serve your customer.
- Think seasonally. Suggest year-round IL50 options: long and short sleeve shirts; pants and shorts.
- Don’t pigeonhole. Try a “crossover approach.” An IL50 garment typically worn by workers in one occupation might be viewed as innovative in another. For example, the Pocketless Snap Shirt is common in restaurants, but not in floral shops.
- Don’t forget pants. Help your customer think beyond tops. Businesses that allow employees to make their own decisions about pants leave themselves open to inconsistent looks. The pants’ or shorts’ general condition, where they sit on the waist and other details must be consistent in order to present a truly unified look.
- Lead with accessories. Sometimes starting small builds big sales. With restaurants, for example, start with aprons and then upsell IL50 shirts.
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