Fabric Newsletter

From the Desk of Marty Lott

Dear Reader,

Every day we challenge ourselves to serve you better and help your business grow. It’s our goal to consistently deliver more. I believe we’ve done that with new 2009 Apparel and Accessories catalog.

With 452 pages—and over 875 products—this one-stop resource is well positioned to help you build your business during the crucial fourth-quarter selling season. We’ve added exciting new products to every category like Port Authority® non-iron wovens, a ladies fit in our Essential T-Shirt and the debut of our newest brand—New Era®—the world’s #1 brand in sports-licensed headwear.

But that’s just the beginning. Because outerwear is such a strong performer in the industry, we’ve expanded our outerwear selection with 18 new styles. This edition of Fabric explores these hot choices and, more importantly, gives you pointers to help boost outerwear sales.

Plus, because customers tell us that customized catalogs like Apparel and Accessories are at the heart of their marketing efforts, we look at SanMar’s custom catalog program in our Marketing Tools Spotlight.

All the best,

Marty Lott
President