Fabric Newsletter

From the Desk of Marty Lott

Dear Reader,

This month we’re releasing the new Premium Brand Collection 2009 catalog as well as a separate catalog showcasing OGIO®—the OGIO 2009 GearBags catalog. Even in today’s economy, customers respond to the power of a brand name. Corporate, resort or brand-conscious clients will spend a little more for the cache and quality of branded merchandise. Mention names like Tiger Woods or Nike and the name recognition alone will spark a favorable first impression. Make no mistake, brand names add value to a product and public awareness of the name builds your credibility.

As we enter the new year, this issue of Fabric gives you 10 business building tips to consider as we take on the challenging business climate of 2009. Next, we offer a few ideas to help you make the most out of attending a trade show. Finally, we explore the all-new www.sanmar.com.

I want to thank you for the confidence and trust you place in SanMar every day. We work hard to earn your business and by joining together, we can overcome today’s economic obstacles and enjoy success.

Sincerely,

Marty Lott
President