From the Desk of Marty Lott

Fabric Newsletter

Dear Reader,

The Counselor Wearable Sales Survey reports that schools and universities are the #1 sector for promotional apparel. This isn't surprising, because despite a challenging economy, people continue to support their kids and schools. Communities still stand behind their teams. To help you capture more of this lucrative market, we're launching our 2009|2010 School and Team catalog. This resource has over 270 styles to help grow your school and team business.

In this edition of Fabric, we focus on a vital business-building skill: the sales presentation. Whether you're just getting started in your business or you're a seasoned pro, I'm confident our 10 tips will help make your presentations more professional and memorable.

We also look at custom websites in the Marketing Tools Spotlight. Since the school and team market is highly targeted, a custom website is the perfect way to reach schools, teams, boosters, youth groups, clubs and more.

Finally, we showcase our top 10 new school and team styles. From sport shirts to caps to windwear, these winning products are in stock and ready to show your clients.

I hope the second quarter of 2009 proves to be prosperous for you. And remember, we're just a click or phone call away with product suggestions and tools to help you succeed.

Sincerely,

Marty Lott
President