Even in today's economy, your brand-conscious customers will respond to the power of a name like Columbia. They'll be willing to spend a little more for the cache and quality of branded merchandise. When you present Columbia, the name recognition alone will help spark a favorable impression by adding value to the products and building your credibility.

So how do you promote Columbia to your customers? First, educate yourself on the brand and then use that knowledge in your selling presentations.

Here's important information about Columbia to help you capture more sales and build your bottom line.

Explore the Greater Outdoors with Columbia

A global leader in the design of active outdoor apparel, Columbia believes it's not the size of the mountain you play on, but the passion and joy you experience from being outside. To Columbia, this is what makes the great outdoors the Greater Outdoors.

The Columbia Customer

For over 70 years, Columbia has been focused on making the outdoors more enjoyable for everyone, and on getting more people out the door. Columbia is the perfect choice for corporate uniforming, schools, teams, gyms, resorts, spas, wellness programs, recreation programs, corporate awards programs and gifting programs.

Columbia Technologies: The Science of the Greater Outdoors

Columbia's Omni technologies have been designed with one thing in mind: your comfort. Whether it's keeping you warm and dry, cool and comfortable, or moving fast and light, they're focused on serious solutions for a simple challenge: Enhancing your experience of the Greater Outdoors with the best products.

OMNI-DRY

Omni-Dry® is the ultimate moisture-management technology for the outdoors. Its superior wicking properties move moisture away from the body and enable perspiration to evaporate quickly. During physical activity, increased body temperature causes perspiration (you know: sweat). Normally this results in damp, clammy, and uncomfortable clothing (not to mention unattractive).

With Omni-Dry clothing, moisture is quickly wicked up into the fabric, and away from the wearer's skin. The moisture spreads out across the surface of the fabric where it quickly evaporates. This wicking/evaporation process keeps the wearer cool and the clothing dry. You stay dry, which helps regulate temperature, prevent chafing and keep you comfortable all day. Work up a sweat without getting all wet.

OMNI-SHADE

Omni-Shade® clothing protects you from damaging UV radiation by blocking the majority of the sun's harmful rays, so you can stay out longer. Omni-Shade blocks Ultraviolet A and Ultraviolet B rays (UVA and UVB), helping to prevent sun burn and long-term skin damage through tight weave construction, UV reflectors, and UV absorbing technology.

Unlike SPF (Sun Protection Factor), which is a measure of sunburn reduction from sun block, and does not indicate any protection from UVA rays. UVA rays are much more harmful than UVB, and are present even on cloudy days. Omni-Shade provides protection from both UVB and UVA rays. Like sun block, Omni-Shade is given a numeric value to indicate its level of sun protection. Unlike sun block, Omni-Shade does not wear off. Your safety increases as the Ultraviolet Protection Factor (UPF) increases, and several levels of Omni-Shade protection are available: UPF 15, UPF 30, UPF 40 and UPF 50+. It's like sunscreen, but you don't have to reapply.

All Omni-Shade fabric carries The Skin Cancer Foundation's Seal of Recommendation, given to sun-protective fabrics that have a minimum UPF of 30.

OMNI-SHIELD

Omni-Shield® delivers protection from the outdoors where you least expect it but need it most. This coated fabric resists all liquids below 170° F from absorbing into the yarns and staining the garment (without any effect on the feel of the material). The fabric itself will also dry 3-5 times faster than untreated fabric, without holding moisture like a conventional fabric, meaning it stays lighter even when its wet.