Fabric Newsletter

Front Page | From the Desk of Marty Lott | 10 Tips for Powerful Sales Presentations | Marketing Tools Spotlight
Fabric: The Essence of Business and Apparel

From the Desk
of Marty Lott

Dear Reader,
The Counselor Wearable Sales
Survey reports that schools and universities are the #1 sector for promotional apparel. This isn't surprising, because despite a challenging economy, people continue to support their kids and schools. Communities still stand behind their teams.

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10 Tips for Powerful Sales Presentations

Congratulations! You've landed a sales appointment with a client. Now's the time to shine. Here are some presentation tips to help you seal the deal.

1. Build relationships. Your presentation should educate, motivate and build rapport. You want your clients to view you as a resource—not just another salesperson.

2. Wear what you sell. Show belief in your products by wearing them. It makes the right first impression. Also, carry your materials in an OGIO® or Port Authority® bag.

3. Know your customer. Tailor your presentation to fit your client’s wants and needs. Use terms and jargon they understand to build credibility. With established customers, ask what’s changed since you last met. Always find out where they are in the decision-making process.

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2Marketing Tools Spotlight:Custom Websites

It's easy to create a simple custom website loaded with products hand picked for your customer.

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