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Fabric Newsletter
Front Page | From the Desk of Marty Lott | Now Available: 200 Brand New Products | Marketing Tools Spotlight
From the Desk of Marty Lott
Dear Reader,
After a busy spring full of industry events, meetings and sales, the summer months are often a nice time for reflection on the calendar year at its midpoint, as well as a bit of rest and relaxation – if you can get it. And summertime also presents a great opportunity to set your game plan for holiday and end-of-year sales that pop up in the 3rd and 4th quarters.
The 2013 Apparel, Bags & Caps Catalog is hot off the press and with it, we’re pleased to share over 200 new styles and five new brands, along with 12 cover options for your customization needs. This is our largest product selection ever, and we think you’ll be pleased with the great mix of customer favorites and top styles, along with new options from new brands, including District®, District Made™, Eddie Bauer®, First Ascent® (by Eddie Bauer®) and Russell Outdoors™.
And for those of you looking for something a little more streamlined, we’re also unveiling our 2013 Essentials Catalog, full of go-to favorites, and top sellers.
In June SanMar launched the Design Center, building on the basic concepts of our Flyer and Catalog Wizards and completely renovating the tools to best take advantage of today’s technology capabilities.
