Fabric Newsletter

From the Desk of Marty Lott

Dear Reader,

A new year means new business-building opportunities. At SanMar, we're excited to start the year by offering our new Collection 2010 catalog. Designed specifically for brand-savvy customers, these styles are perfect to showcase their logo with a preferred brand. For you, these selections from Red House, Nike Golf, Columbia, OGIO and New Era will help make a difference in your bottom line. Brand name products generally command a higher price point, so you have greater profit potential.

Along with the Collection 2010 catalog, we have free online videos that highlight each brand and pre-built flyers to support your marketing efforts. We've also developed an OGIO-only catalog to showcase this innovative brand.

Of course with higher priced styles, you may encounter price objections from your customers. In this issue of Fabric, we give you some tips and strategies to overcome this resistance. We also examine display tools that you can use whether you're in your office or doing traveling presentations. Rounding out this edition is our top 10 brand name styles that are sure to have your customers talking.

As we emerge from the economic instability of 2009, I hope 2010 proves to be your most successful year ever. And remember, we're here with quality products, speedy shipping, powerful marketing tools and top-notch customer service to help you build your business.

All the best,

Marty Lott
President