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Issaquah, Wash. – Nov. 2, 2017 – SanMar Corporation, a leading supplier of apparel and accessories, today announces that it has added more than 40 new apparel styles from New Era. This new collection, offered exclusively by SanMar, captures the history and essence of the New Era brand.
Since 1920, New Era has been hand crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. This all-new apparel line, developed in close collaboration with SanMar, is the first time that New Era has expanded beyond hats to offer something new to the promotional products industry.
“Each style is designed with authenticity and modern details in soft-handed fabrics,” said Lee Strom, vice president of marketing at SanMar. “Our New Era apparel line blends lifestyle looks with the heritage of sports and modern details. It was built for clients seeking a recognized retail brand at achievable price points.
The New Era apparel launch includes performance t-shirts, sweatshirts, polos and activewear. Lifestyle options, including Heritage Blend 3/4-Sleeve Baseball Raglan Tees and Sueded Cotton Tees and Hoodies, offer unmatched comfort with edgy style, and on-field pieces, Like Diamond Era Full-Button Jerseys, offer the performance details like moisture wicking, odor control and snag resistance.
New Era products are available now on SanMar.com. A catalog will be available in early January 2018 and SanMar will showcase these new products at beginning of the year tradeshows.
SanMar® Corporation is a premier supplier of wholesale apparel, bags and caps including Nike Golf, OGIO®, Eddie Bauer®, Alternative®, New Era®, The North Face®, Rabbit Skins, Red Kap®, Port Authority®, Port & Company®, District®, District Made®, Red House®, Sport-Tek® and CornerStone®. A family owned and operated business since 1971 SanMar is based in Issaquah, Wash. with eight national distribution centers.